It sounds like Jasprit Bumrah, the renowned Indian cricket player, has teamed up with BOOMER®, a well-known bubble gum brand by Mars Wrigley India, for a new campaign. Bumrah is often referred to as ‘Boom Boom Bumrah’ due to his impressive bowling skills and his position as the pace spearhead for Team India. The collaboration aims to connect with consumers and capture their hearts with the blend of Bumrah’s cricketing talent and the iconic fruity flavors of BOOMER® bubble gum.
Jasprit Bumrah expressed his excitement about the collaboration, mentioning that partnering with such an iconic brand brought back cherished childhood memories. He highlighted how BOOMER® has been a constant companion throughout his journey, from playing with friends to representing India on the international cricket stage. The TVC (Television Commercial) created for this campaign is designed to encapsulate the joy and fun that BOOMER® has brought into people’s lives over the years.
The partnership between BOOMER® and Jasprit Bumrah intends to spread moments of everyday happiness and provide a source of unlimited fun for their audience. The campaign’s hashtag, #ProudlyMars, likely signifies the pride associated with Mars Wrigley India’s collaboration with a cricket superstar like Jasprit Bumrah.
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